A ‘lift’ to our brand that is already reaping rewards

Frequent users of our Ancient Desert Kalahari Salt may have noticed that we have given our branding a bit of a facelift. Not only have we brought all our Kalahari Salt under the Royal Salt banner, but we have brought our brand promise ‘Salt with a Heart’ to life so that consumers are more aware of the wider benefits of our salt, so that consumers can Choose the Best and Feel Good About It.

This and the work of our dedicated Brand Ambassador and National Retail Manager has helped us grown the penetration of our products across smaller business units such as farm stalls, delis and butchers and in more regions for our larger retail partners. We are now seeing our products fly off the shelves based as they are not only made with the finest ingredients, but they are well priced too.

Watch this space for our NEW LOOK Royal Ancient Desert Kalahari Salt & Pepper Duo pack. Not only will it demand greater shelf presence, but its eye catching design is unique to Royal Salt and sure to make a great gift too.